Jerome’s Launches Marxent-powered WebAR

September 27, 2021  by Laurie Northington in Business Strategy, Industry   

“Our goal with AR has always been to meet customers wherever they are and however they shop - in-store, online, with apps, or from mobile browsers,” said Scott Perry, executive vice president digital marketing at Jerome's Furniture. “Because we subscribe to the Marxent 3D Cloud, it was easy to convert the 3D content that we use for our 3D Room Planner and AR apps into WebAR-ready USDZ and GLB files. Thanks to Marxent, our time-to-market on this is unmatched.”

Jerome's new WebAR feature allows Jeromes.com shoppers to see how furniture will look in their space. Jerome's also offers Augmented Reality apps for iOS and Android.

The company’s Web AR, Augmented Reality apps and 3D Room Planner are all powered by the Marxent 3D Cloud.

In addition to launching 3D products within the context of their homes, the new WebAR feature allows shoppers to view products together in-store or from the comfort of home. Shoppers can also save the models to their phones, text them to friends and family, or share them on social media. 

"The power of the tech is clear," Perry said.  "Customers who use our AR apps can't get enough. They just love seeing how a new sofa will look in their living room. We wanted to extend this fun, immersive, and helpful AR experience to our mobile web customers as well." 

"Jerome's saw the future on this one," said Beck Besecker, CEO and Co-founder of Marxent. "Over the past two years, they have seen a significant uptick in the number of shoppers using their AR apps for iPhone and Android. WebAR opens up the experience to mobile web users as well. It is the next leap forward in the AR customer experience," Besecker said.  

The retailer's current AR e-commerce apps for Android and iOS have tens of thousands of sessions per month and thousands of users. The AR feature converts to sales on a consistently high basis.