AVB Marketing Releases the LINQ Package Builder

September 26, 2021  by Laurie Northington in Business Strategy, Industry   

The new platform allows the retailer to control the bundling of individual products and dynamic pricing automation ensures package pricing will never be obsolete when displayed on the retailer’s ALTA website solution.

Designed with feedback from a focus group of AVB/BrandSource members, the Package Builder allows the independent retailer to bundle individual products together into a package with cumulative pricing summing the total of the package components. The included add-ons functionality allows for low effort/high reward in the up-sell and cross-sell potential for these packages and their associated components.

Prior to the release on Sept. 22, all independent retailers using the LINQ system as their merchandising platform had to rely on globally merchandised packages and/or submit a request for packaging product. Today, with the release of Package Builder, all retailers using the LINQ system on a Commerce (or above) ALTA website level will have access to create custom packages and pricing by self-serving within the platform. They will no longer need to submit requests or rely on globally merchandised packages.

With this release, all images, manuals, and spec sheets will follow the associated simple products into a bundle SKU and retailers will have the option to supersede cumulative package pricing with overrides and rules. In addition, the implementation of status automation has been included in the rollout, meaning that if any of the component products are inactive in the catalog, the package will also be inactive. This fail-safe ensures that packages with “out of stock” or discontinued products do not show on the retailer’s ALTA website solution.