Steelcase to Distribute Established & Sons Curated Collection in North America

September 23, 2021  by Laurie Northington in Business Strategy, Industry   

Steelcase will distribute a curated collection of Established & Sons designs with availability in North America this fall. This relationship complements the extensive Steelcase portfolio that provides customers with easy access to more choices for safe, inspiring ancillary spaces.

A leading platform for innovative design, Established & Sons continually brings new thinking to home and office product design. Well-known and respected as a brand that champions individual expression, design enthusiasts turn to the Established & Sons collection to find imaginative products that are diverse yet united in a quest for the extraordinary.

This relationship comes at an important time when organizations are evolving their workplace. "Our research shows people want and need a fundamentally different work experience going forward. Workers need places that help them socialize, collaborate, and feel inspired and connected to the organization, yet those spaces also have to help people be productive," said Allan Smith, Steelcase vice president of global marketing. "Established & Sons understands the needs for high-performing spaces, and this thoughtfulness is seen in their Grid collection. We're thrilled to offer this beautiful collection in North America."

Anchored with products designed by luminaries such as Sebastian Wrong, Ronan and Erwan Bouroullec, and Konstantin Grcic, Established & Sons' furniture for work is focused on reshaping perceptions of the office as a place for gathering and collaboration. Designs like the modular Grid collection by the Bouroullec brothers for Established & Sons allow organizations to adapt and quickly respond to changing needs. This collection will be distributed by Steelcase in North America.

"The evolution of the workplace has been a huge focus for Established & Sons over the last few years, with our latest designs imagined for the crossover between living and working. As the current situation has prompted a rethink of how we use office environments, our collection offers a solution to adapt and respond, providing a foundation for the redesign of any office space," says Sebastian Wrong, co-founder and creative director of Established & Sons. "We are thrilled to be partnering with Steelcase to bring this collection to North America."

"Established & Sons is known, around the world, for its commitment to skilled craftsmanship and team of designers pioneering cutting-edge collections. With their commitment to reshaping the workplace, partnering with Established & Sons is a natural fit to the growing Steelcase portfolio, providing our customers and designers the opportunity to bring performance and personality to their spaces," said Meghan Dean, director of Steelcase ancillary partnerships.