Daily News
From Home Furnishing Business
Crate & Kids Launch New Collection with Domino
September 20,
2021 by Laurie Northington in Business Strategy, Industry 
Crate & Kids has announced a new product collaboration with leading home design authority, Domino. The two brands came together to create a line of playful and colorful products designed specifically for children.
Domino, well known for its stylish, accessible, and approachable editorial content, was the perfect partner for Crate & Kids as both brands aim to empower their audiences through self expression and personal design aesthetics.
Beginning the creative conversations around this collection soon after the pandemic hit, both brands embraced the changes in how families were setting up their homes and recognized the opportunity for joyful, versatile, and elevated kids' furniture. This became the essence behind the collection which is focused on giving little ones the tools to transform their own spaces and providing parents with beautifully designed and thoughtfully functional pieces.
"This modern, design-forward collection is great for different types of homes and spaces," says Sebastian Brauer, vice president of product design at Crate & Barrel. "It is very important that children are surrounded by spaces that are not only functional for parents, but also packed with joy, positive energy, optimism, color and art that inspires self-expression and this collection achieves that."
Domino's Chief Content Officer, Kate Berry, worked alongside Brauer in creating the collection, much of which was inspired by her California childhood and experiences with her eight-year-old daughter, Quinn.
"From vibrant colors and graphic prints to natural materials and nods to surf and skate culture, I wanted this collection to mirror the free spirit and welcoming nature of the West coast, specifically the beach," says Berry. "All of these pieces were designed with kids and parents in mind. It gives kids the tools to organize themselves while providing parents with pieces they can put all over the home without sacrificing on style."
Parents can choose from natural wood furniture to soft seating options with bold pops of color. There is also fun lighting, simple yet effective storage solutions and organic, reversible textiles, as well as whimsical accessories like wall art and pillows. The entire collection features 90 pieces across furniture, accessories and textiles with prices ranging from $5 - $1,299. Customers can purchase the collection online at www.crateandbarrel.com/kids/domino.