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From Home Furnishing Business
Brooklyn Bedding Debuts New EcoSleep Luxe Hybrid
September 19,
2021 by Laurie Northington in Business Strategy, Industry
Brooklyn Bedding has announced the launch of an all new sustainable sleep solution: the EcoSleep Luxe Hybrid, designed to provide a thoroughly natural and customizable way to sleep.
Joining the company's EcoSleep series, the new mattress features a sustainably sourced, uniquely zippered top cover with a flippable latex foam core for ultimate personalization.
Adaptable to each sleeper, the EcoSleep Luxe Hybrid is constructed with two all-natural latex foam layers that adjusts to each sleeper as they move. One layer consists of 1.5" soft natural latex, ideal for side sleepers, while the other layer consists of 1.5" firm natural latex that is optimal for stomach and back sleepers. To create an ideal sleep experience, consumers simply unzip the top cover of the EcoSleep Luxe Hybrid and flip the latex core to choose the right level of firmness.
Each 100 percent natural latex layer is extracted from the rubber tree and processed using natural biodegradable ingredients that come from renewable sources. The foam in the EcoSleep Luxe Hybrid features an FSC Certification with NEPCon, recognized by the Rainforest Alliance. This certification is designed to conserve ecosystems, protect biodiversity and waterways, conserve forests, reduce agrochemical use, and safeguard the well-being of workers and local communities.
"As the demand for eco-friendly products continues to rise, we developed the EcoSleep Luxe Hybrid to provide our customers even more sustainable sleep solutions that don't compromise on comfort," said John Merwin, owner and chief executive officer of Brooklyn Bedding. "With the launch of the EcoSleep Luxe Hybrid, we are excited to expand our portfolio of affordable, greener mattress options that are constructed with only all-natural, certified materials. A testament to our commitment to the body, soul and environment, the EcoSleep Luxe Hybrid combines the best nature has to offer for a healthier, customizable mattress at a lower price."
The new EcoSleep Luxe Hybrid uniquely pairs its natural latex layers with a base of 1,032 individually encased Ascension X coils to provide deep compression support while decreasing motion transfer between sleep partners. Creating an exceptional breathability and moisture wicking sleep surface, the plush, quilted top layer of Joma Wool and 100 percent organic cotton ensures the zippered cover is naturally hygienic.
The mattress is available exclusively online at EcoSleep.com, retailing between $899 (Twin) and $1,499 (Cal King). Both the standard King and California King come as a split mattress option, allowing one partner to choose soft and the other partner to choose firm. Like all Brooklyn Bedding mattresses, the EcoSleep Luxe Hybrid comes with a free 120-night comfort trial and a 10-year warranty. The company also offers free nationwide shipping with bed-in-a-box delivery.