Mitchell Gold + Bob Williams Unveils New Line with Designer Brigette Romanek

September 15, 2021  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

The collaboration arrives on the heels of Mitchell Gold + Bob Williams' expansion into a full-fledged lifestyle brand. Earlier this year, the company released an eco-conscious European bed linens collection, a home fragrance line and a debut outdoor furniture line.

"Partnering with Brigette Romanek on our first designer collaboration has been an exciting endeavor for us," said Allison O'Connor, president and CEO. "It has given us the opportunity to see our brand through her creative eye and offer our customers statement furnishings that they can customize for their own homes. In Brigette, we found a kindred spirit whose passion for functional design and love of beauty and comfort matches our own and comes through in each piece."

As a longtime admirer of the brand, Romanek knew Mitchell Gold + Bob Williams was the right fit for her collection. Her first trip to their North Carolina-based factory reaffirmed it. Everything the brand stands for--lasting quality, American craftsmanship, sustainability, care for their products, the skilled artisans who make them, and those who enjoy living with them--mirrored what she stands for. 

Romanek drew inspiration from her creative journeys in both fashion and music, with an added dash of Old Hollywood glamour, as well as life at home in Los Angeles with her husband, two daughters and two dogs. She wanted to design pieces that were beautiful and luxurious, yet functional and relaxed--embodying the way people live in their homes today. She worked with Mitchell Gold + Bob Williams to bring her vision to life, resulting in a curated assortment of comfortable pieces that invite you to relax and indulge, and add a touch of sophisticated whimsy to any space.

"My collection with Mitchell Gold and Bob Williams is the coming together of beauty, functionality, craftsmanship, and a love of design. I hope their clients feel the same way. I love it so much," said Romanek.