Daily News
From Home Furnishing Business
RugsUSA Announces Growth Investment from Francisco Partners
September 13,
2021 by Laurie Northington in Business Strategy, Industry 
RugsUSA, a leading e-commerce provider of area rugs and home décor products, has announced that Francisco Partners, a global investment firm that specializes in partnering with technology businesses, has signed a definitive agreement to make a growth investment in the business.
As part of the transaction, Comvest Partners, an operationally-focused private investment firm, will sell its majority position to Francisco Partners and retain a minority stake in the business. The pending transaction is expected to close later in 2021.
“RugsUSA has reinvented the rug-buying experience as the pioneer in driving area rug and home décor purchases online. Anyone who has bought a rug from RugsUSA knows first-hand how seamless the shopping experience is. Its user-friendly online merchandising platform offers a wide selection of high quality products at attractive price points combined with rapid delivery options,” said Alan Ni, who leads consumer internet investing at Francisco Partners.
Founded in 1998, RugsUSA provides an expansive selection of area rugs and home décor products directly to consumers via www.rugsusa.com as well as through leading e-commerce marketplaces and retailers. With a curated offering of approximately 20,000 products, the company provides consumers with unmatched choice, fast shipping, and exceptional value.
“RugsUSA is dislocating the traditional retail experience, and we are excited to be partnering with the company to accelerate growth in core markets and expand into new categories and geographies,” added Christine Wang, principal at Francisco Partners.
“We are thrilled to have Francisco Partners as a strategic partner,” said Vidya Jwala, CEO of RugsUSA. “As we continue scaling our platform, Francisco Partners has deep experience accelerating the growth of other technology and digital commerce businesses, and is the perfect partner for us as we enter the next chapter in our journey and look to expand our customer reach in the future.”
“Vidya Jwala and the rest of RugsUSA’s talented team have been outstanding partners,” said Tom Clark, senior partner, Comvest Partners. “RugsUSA is an industry leader poised for continued success in the home décor category domestically and internationally.”
“We partnered with Founder Koorosh Yaraghi to successfully scale the infrastructure, systems and processes of the company,” added Kevin LaHatte, partner at Comvest Partners. “We believe the company will continue to thrive under Francisco Partners’ ownership.”