King Koil Expands Arizona Factory

September 9, 2021  by Laurie Northington in Business Strategy, Industry   

Continuing its momentum in building out its domestic manufacturing platform, the factory now measures 130,000-square-feet. With the capacity expansion, the company plans to add a dedicated production area for its successful Smartlife Collection and add 20 additional employees, bringing the total employed to 90.

“Our retailers are experiencing a surge in demand from consumers who have more disposable income to spend on upgrading their homes and who are also placing more emphasis on innovation and luxury, two key areas of the market where we have focused our efforts the past few years,” said David Binke, chief executive officer of King Koil. “This strategy has proven successful as we continue to see this trend with high-end consumers who are focused on improving their overall health and sleep performance rather than focusing on the lower-end products that are saturating the market today.

“Our SmartLife sleep system, which touches both the health and luxury characteristics consumers are looking for today, is a primary example of this marketplace shift. As we continue to place SmartLife as well as our other very popular product lines with our retail partners across the country and consumer demand continues to rise, this expansion allows us to become an even more important – and reliable – partner for our retail customers.”

King Koil’s state-of-the-art manufacturing facility opened in early 2018, after the company announced plans to shift its domestic business model from a licensing structure to a direct-to-retail manufacturing strategy. The Avondale plant services retail partners in Arizona, Alaska, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, Wyoming, Minnesota, Illinois, Kansas, Nebraska, Texas, Arkansas, New Mexico, Oklahoma, Iowa, North Dakota, South Dakota, Missouri, Wisconsin and Louisiana.