Daily News
From Home Furnishing Business
imm Cologne Returns January 2022
September 1,
2021 by Laurie Northington in Business Strategy, Designer Weekly, Industry
German trade fair imm cologne has announced it is set to hold its January 2022 show and already has a good level of registrations.
"imm cologne is returning in January 2022! It’s time for an exchange, and that’s why we, together with the interior design industry, want people to be able to experience our joint business and lifestyle platform – imm cologne – again, and from now, it will be accessible 365 days a year,” says Claire Steinbrück, director of imm cologne. “As we look ahead to January, we are already excited about discovering sensational innovations first-hand, doing business face to face, and finally experiencing all the new launches with all our senses again.”
The desire for an international industry gathering is reflected in the registrations for the trade fair to date. With bookings currently standing at around 70 per cent, prestigious brands and manufacturers have already made a clear commitment to imm cologne’s restart. With a large proportion of foreign companies among the exhibitors and strong participation from Europe, imm cologne remains the marketplace for international exhibitors.
“The current level of registrations gives me reasons to be optimistic about the future, but there is still some way to go,” says Matthias Pollmann, vice president Trade Fair Management. “For us and the entire industry, I would like to see even more companies give a clear signal in favor of a strong interior design platform in Europe’s most lucrative market by participating. The new coronavirus regulations and hence the removal of the incidence rate as a yardstick, the rising vaccination rates in Germany, Europe and the world, and sophisticated hygiene and safety concepts are all reasons to be hopeful. We feel people’s strong desire for face-to-face meetings and conversations. That is our motivation and our source of momentum for the forthcoming events.”