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From Home Furnishing Business
Bed Bath & Beyond Announce Executive Change
August 31,
2021 by Laurie Northington in Business Strategy, Industry 
Bed Bath & Beyond Inc. (NASDAQ: BBBY) has announced that Cindy Davis has stepped down from her positions as executive vice president, chief brand officer, and president of Decorist effective August 30, 2021.
The company also announced the appointment of Rafeh Masood, executive vice president and chief digital officer, as chief digital officer & interim chief brand officer, to lead the combined brand, marketing and digital teams effective immediately.
"Rafeh's demonstrated success and leadership in the realms of digital transformation and customer engagement make him the right person to take on these additional responsibilities," commented Mark Tritton, Bed Bath & Beyond's president and CEO. "As we support a customer base that has moved towards digital, we look forward to Rafeh's leadership, contribution, and a smooth transition."
"On behalf of the entire company, we want to thank Cindy for her contributions to Bed Bath & Beyond. We appreciate her hard work during her tenure of our early transformation, and we wish her nothing but the best in her future endeavors," concluded Tritton.
Since joining Bed Bath & Beyond in 2020, Masood has worked to establish an omni-always shopping experience for customers, including overseeing the end-to-end customer journey from e-commerce merchandising and user experience optimization, to customer contact management and support. Previously, he served as senior vice president at BJ's Wholesale Club. Additionally, he is an Adjunct Faculty member at Carnegie Mellon University.