Daily News
From Home Furnishing Business
Hickory Chair Marks 110 Years with New Positano Collection by David Phoenix
August 29,
2021 by Laurie Northington in Business Strategy, Industry 
Custom wood and upholstery resource Hickory Chair is celebrating its 110th anniversary year with the unveiling of a bold new collection, The Positano Collection, by award-winning interior designer, David Phoenix.
The introduction, which showcases the talents of Hickory Chair’s talented team of artisans and craftsmen, includes 25 pieces of upholstery and case good products inspired by the relaxed, high style of the iconic seaside enclave.
“All of my favorite places on earth have the ocean in common,” said Phoenix. “But I named the collection Positano because, to me, it’s always been the pinnacle of laid-back glamour. I wanted to bring that sensibility home, whether that’s the Amalfi Coast, Palm Beach or Ohio.”
The new Positano Collection is a decidedly new look by Phoenix. It reflects the bold life changes he has made with his move to Palm Beach and the opening of his East Coast office. For Phoenix, like many, the past year and a half has been a time for pause and reflection, rebirth and restoration. The Positano Collection celebrates a bold new aesthetic with a decidedly modern interpretation of classic and Mid-Century styles. The newly updated Hickory Chair Showroom in High Point will provide a stunning backdrop to showcase the introduction. Embracing Hickory Chair’s range of options, Phoenix chose a serene color palette of fabrics and leather that are perfectly complemented by rich dark stain finishes and fresh light-toned painted finishes.
“Working with David on the collection and market display has been a wonderful experience,” states Skip Rumley, vice president creative director. “David’s pieces are fresh, sophisticated and modern, and through our finishes and textiles, they lend themselves to both formal and casual relaxed aesthetics. I know the new collection will provide both inspiration and solutions for designers and their clients around the world.”
“We have much to look forward to as we reveal the new Positano Collection by David Phoenix as we continue to celebrate our 110th year. It is my honor to serve as the president of Hickory Chair as the company celebrates this momentous anniversary,” states Alex Shuford III. “Adding Hickory Chair to our Rock House Farm family of brands in 2018 fulfilled a mission of my family. I am thrilled to be part of the Hickory Chair family as we boldly seize each day making one-of-a-kind wood and upholstered furniture to order for our loyal network of interior designers, to-the-trade showrooms and high-end retail stores.”