Daily News
From Home Furnishing Business
Joybird Teams with Online Furniture Resale Platform FloorFound
August 25,
2021 by Laurie Northington in Business Strategy, Industry 
Joybird, a unit of La-z-Boy Incorporated and manufacturer of customizable, modern upholstered furniture, has announced a partnership with FloorFound, the leader in resale commerce, to further its commitment to sustainability.
FloorFound is the first-of-its-kind software platform focused on saving the planet by extending the life cycle of retail products. The company's circular commerce platform for oversized e-commerce retailers includes a plug-and-play nationwide reverse logistics network and technology for intaking, grading, pricing and merchandising non-new items and powering resale channels on behalf of its clients.
According to the EPA, Americans generate over 12 million tons of furniture waste in a single year, with over 80% of it ending up in landfills. In an effort to reduce waste in its industry, Joybird's partnership with FloorFound creates a unique marketplace for returned furniture items while delivering an incredible value to consumers and positively impacting the environment.
"We are incredibly excited to launch our New To You program with FloorFound. Sustainability is one of Joybird's core values, and we have been looking for a solution for our returns and cancellations that benefits both the environment and our customers. FloorFound's innovative and client-focused solution is a win-win for everyone, and we are excited that Joybird can provide a more eco-conscious shopping experience to our customers," said Noora Tirkkonen, vice president of customer experience, strategy and distribution at Joybird.
"It's particularly rewarding for us to align with visionaries like Joybird who understand that resale benefits the consumer, the business, and, ultimately, the environment," said Chris Richter, CEO of FloorFound. "Joybird is realizing revenue from returns that may have ended up in landfills – a strategic move that's both fiscally innovative and an example of persistent dedication to sustainable practices."
Products such as sofas, dining chairs, coffee tables and beds will be available on the FloorFound Joybird storefront and will be priced up to 55% off the original price and classified by their condition: Like New, Very Good and Good. After that, the product is uploaded to a resale platform hosted on the brand's website and powered by FloorFound's software.