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From Home Furnishing Business
Surya Launches Foundations E-Catalog
August 25,
2021 by Laurie Northington in Business Strategy, Designer Weekly, Industry
Rug and home major Surya has released its new e-catalog, Foundations, curating over 140 unique rug collections that speak to a simple, yet sophisticated aesthetic.
The inspiring assortment offers a wide variety of trendy and versatile rugs ranging from natural fiber with loads of texture to contemporary neutral options that beautifully ground any room. Featuring ‘The Layered Look’, Foundations displays with simplicity how easy it is to create depth and dimension using textures, patterns, and colors from Surya’s abundance of well-stocked rug designs and sizes. Providing the most versatile rug patterns from each collection, the e-catalog has easy-to-shop sections organized by Neutral, Solid & Bordered, Textured and Performance categories. Created to inspire living spaces with distinctive and multi-faceted styles that designers love, the catalog offers a natural playground with unlimited possibilities.
“We know that rugs provide the foundation of any room” says Satya Tiwari, president of Surya. “With Foundations we sought to highlight the luxury of simplicity in design and curate an offering of rugs with ultimate versatility and sophistication.”
Highlighted collections include:
- Neutrals Cadiz - The Cadiz collection highlights an abundance of organic-based texture with high low interest and unique braided detailing on either end. Hand knotted in India from wool.
- Natural Fiber Jasmine - Intricately hand-woven from jute and cotton, the versatile Jasmine collection displays rich natural texture and subtle tonal shifts rendered in grounded neutral hues for the perfect synergy of comfort and style underfoot.
- Shag/Texture Sadie - The artisan crafted Sadie collection is a versatile combination of refined and relaxed hand-woven striped patterns artfully assembled to anchor any modern minimalist interior. Hand woven in India from wool.
- Performance Acacia - Made from recycled yarns, the Acacia collection features a relaxed subtle color gradation that is visually diverse and perfect as a sustainable foundation for both indoor and outdoor spaces. Made in India from recycled PET.
To access the full Foundations digital catalog, click here.