Daily News
From Home Furnishing Business
Lovesac Partners with Fashion Designer Jeremy Scott on New Sac Cover
August 23,
2021 by Laurie Northington in Business Strategy, Industry 
DTC specialty furniture brand The Lovesac Company (NASDAQ: LOVE) has announced the debut of a new collaboration with fashion icon, Jeremy Scott. Scott has designed an exclusive, limited-release Sac Cover featuring a premium patchwork design inspired by his family tradition of exchanging hand-sewn quilts.
Raised on a farm in Missouri to becoming the Creative Director of Moschino and sole owner of his namesake label, Scott is known for his signature style and transformative power, often taking fragments of pop culture and turning them into something unique. This aligns perfectly with the focus on sustainability in the Lovesac design philosophy, making the partnership between Scott and Lovesac an easy decision for both parties.
"There are stories, emotions, and memories inside each and every patchwork design," says Jeremy Scott. "This design pays homage to the quilted designs of the past, showing how pieces can be repurposed to create something useful and beautiful, while also bringing warmth, comfort, and style to living rooms across America."
Made from sustainably sourced cotton and backed by the incredibly high durability standards Lovesac is known for, this collaboration provides a unique piece of furniture that marries the aesthetics of traditional quilting with the functionality, coziness, and comfort of modern seating.
"We're beyond excited that Jeremy designed this incredible Sac Cover for us," says Lovesac founder and CEO Shawn Nelson. "This is our first foray into the high-fashion space, and Jeremy is the perfect partner because our design philosophies are so compatible. We believe in taking a sustainable approach to creating products, and Jeremy really dialed that up with his beautiful patchwork design." Nelson also explains, "We're seeing it more and more, Sacs being used in main living areas as the accent piece that ties the room together, and this Sac Cover is perfect for those looking to be both bold and cozy with their space.
The limited release of SuperSac Covers, created by Lovesac based on Scott's design, are now available for purchase on Lovesac.com and in Lovesac showrooms.