Ruggable Partners with Jonathan Adler for 16-piece Collection

August 18, 2021  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

The new Jonathan Adler x Ruggable collection includes a total of 16 indoor chenille rug designs, in 10 different sizes, all of which reflect Adler’s hallmark Modern American style. Available now in the U.S. (including Alaska and Hawaii) and Canada, these washable works of art range in price from $90 - $719 and bring bright, bold joyfulness to any space.

As the first partnership from the Ruggable brand carried out with a renowned international home-goods designer, the Jonathan Adler x Ruggable collection features many of Adler’s most graphic rug patterns and makes the aspirational, aesthetic statement pieces widely accessible. The posh and vibrant designs invite the consumer to embrace their “inner Adler” and let their individuality shine through without giving up active lifestyles. This means that anyone with kids, pets, sloppy partners, and/or wine-drinking guests can continue their busy lives, without fear.

“Working with Ruggable has been a delight. Jonathan Adler rugs have always been wantable (if I do say so myself), but now? They’re washable!” says Adler.

Founded in 2010 by Los Angeles-based entrepreneur Jeneva Bell, Ruggable is known for its area rugs that offer warmth, vibrancy, and style to the home without sacrificing easy upkeep. All the rugs – including this special collection - are based on a 2-piece washable system: a lightweight, removable Rug Cover and a nonslip Rug Pad. When it’s time for a wash, simply peel off the Cover from the Pad, throw it in your home washing machine, and reattach it back to the Pad. Voilà—good as new! With a system that stops liquids and odors from getting trapped deep in the rug’s fibers, Ruggable allows the freedom to explore dynamic, experimental designs and fosters the opportunity for consumers to be brave and creative with a variety of looks.

“We are thrilled to partner with such a trusted voice in world-class design. With this collaboration, we’ll take Ruggable’s approach to modern living one step further by introducing a whole new set of long-lasting, happy-inducing, well-designed products. Jonathan Adler is known for bringing joy into our homes – and that’s exactly what we want to do with this timelessly chic collection,” says Jeneva Bell, founder and president of Ruggable.

“I actually don’t know who’s more excited about the collection, my adorable rescue mutt FoxyLady or me. She’s always adding a little…patina... to our rugs. Now with my collection for Ruggable, patina isn’t problematic,” Adler added.