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From Home Furnishing Business
Diana Genshock Joins Shifman Mattresses as Southwest Territory Sales Manager
August 17,
2021 by Laurie Northington in Business Strategy, Industry 
Luxury mattress manufacturer Shifman Mattresses has hired veteran sales professional Diana Genshock to manage its growing Southwest business.
Genshock brings 18 years of sales experience to her new Shifman role as Southwest territory sales manager, including retail and wholesale operations, training and sales management roles in the furniture, technology and luxury consumer goods markets. She will report to Lisa Frey, Shifman national sales director.
"Diana's diverse professional background and strong business acumen will be an asset to Shifman's growth in this key market,” said Frey. “She has a proven track record of building strong and profitable business relationships throughout her entire career, which brings great value to our existing and potential retail partners and the distinctive Shifman brand."
Prior to joining Shifman, Genshock was e-commerce account manager for furniture resource Abbyson Living with key account responsibilities including marketing, production, inventory flow and online sales. Her career includes serving in sales and operations for companies such as Peloton Interactive, Macy’s, Kauffman’s Department Store, Cort Furniture and Swarovski North America.
Genshock, Frey and Shifman President Bill Hammer will attend the Las Vegas Market, August 22-25 in space C-1554.