Corsicana Expands NightsBridge Midnight Collection

August 12, 2021  by Laurie Northington in Business Strategy, Industry   

The new 12-inch model will enable the company’s dealer partners to offer a broader selection of comfort levels in this collection to a wider spectrum of consumers, thus further raising the profile of what is already one of the company’s most successful groupings.

The Midnight Plush Hybrid’s cover is made with SensICE, a high-tech, cool-to-the touch fabric that reduces body temperature on contact and helps maintain optimal sleep temperature. Underneath the cover are six layers, including high-density foams that respond quickly to motion and reduce body impressions; memory foams that contour to the body and absorb motion; and a layer that combines Corsicana’s Q4. Phase Dynamic Core pocketed coils with Q4. Phase quad-pocketed coils, which work together to create comfort and support for each part of the body.

Corsicana only uses CertiPUR-US foams, ensuring the Midnight Hybrid Plush and all Corsicana products are high quality and environmentally friendly. The new mattress is also compatible with the Corsicana OptiMax motion base, for consumers seeking to further customize and enhance their night’s sleep.

The Midnight Plush Hybrid offers a new luxurious softer feel as an alternative to the medium Hybrid and All-Foam models within the 3-bed Midnight collection

“Since its launch two years ago, NightsBridge has resonated strongly with both retailers and their customers. NightsBridge has become the fastest growing lines in the Corsicana portfolio of brands. We want to continue to expand the NightsBridge offerings to meet consumer desires,” said Davis Whitworth, senior director of business development for Corsicana and NightsBridge brand ambassador.

To see the full NightsBridge line as well as the company’s additional introductions, visit Corsicana’s Las Vegas showroom in Building B, suite 1300.