Spring Air Reports Strongest Quarter Sales in 12 Years

August 11, 2021  by Laurie Northington in Business Strategy, Industry   

Sales in the first quarter of 2021 were $28 million, a 75 percent increase over the same quarter last year. Based on this performance, the company is on track to achieve $120 million in annual sales for 2021, making it one of the strongest years in its history.

The company attributes the success to its ability to fill a void with retailers of all sizes – from small single store operations to large national chains – that weren’t being serviced by other manufacturers because of pandemic-related shutdowns or issues with their supply chains.

“Some vendors had trouble keeping up with spikes in demand, which resulted in retailers looking to us to fill the gap. In doing so, we grew our footprint with dealers of all sizes when they realized that they could rely on us to service their product assortments across a variety of styles and price points,” said Nick Bates, president of Spring Air International. “Given our broad range of brands available and consumer demand that remains high for bedding across the industry, we project this momentum will continue throughout the year. July, August and September are typically the busiest months for us, which will add on top of the already strong first half of the year.”

Bates said Spring Air’s brands – Back Supporter, Chattam & Wells, Nature’s Rest, Nature’s Choice, Four Seasons, ComfortFlex, and Breathe – have resonated strongly with both dealers and consumers. These brands enable retailers to offer products at all levels of the price spectrum and provide consumers with many options for a comfortable and restful night’s sleep, backed by a nationally recognized brand. Currently, Spring Air is bolstering its brand portfolio with the debut of Nature’s Choice, a hybrid collection that replicates the feel of latex at a more attainable price; and the relaunch of the ComfortFlex brand, which it first introduced 20 years ago as a value-priced line of bedding, and which will give dealers and consumers yet another brand option at the entry level.

To further build on its sales momentum, Spring Air has taken other steps that will reinforce its position with its retailer partners. Beginning earlier this year, Spring Air initiated a new product development strategy, introducing new products when retailers need them, rather than waiting to launch new products at trade shows following the traditional industry market cycle. As part of this strategy, the company will unveil all new products digitally, via social media and YouTube videos. It will continue to participate in Markets, which have provided Spring Air with important networking opportunities and a means of outreach to future dealer partners.