HPMA Brings Back Rebranded Blogger Tour

August 11, 2021  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

Previously hosted as the Design Bloggers Tour for 9 Markets, the High Point Market Influencers Tour program will bring ten leading design bloggers to High Point Market for a 2-day tour of sponsoring showrooms. Participating bloggers will visit each sponsor for an up-close look at the exhibitor’s company, showroom and products during a 45-minute presentation and tour, after which they will then feature and discuss their inspiring finds on their individual blogs and social media accounts.

The bloggers selected for this tour include:

• -  Bari Ackerman, barijdesigns.com/blogs/bloomwild
• -  Tiffany Cassidy, www.lagnappe.com/blog
• -  Liz Elliott, www.francandeli.com
• -  Dee Frazier, dkorhome.com/interior-design-blog-home-decor-inspiration
• -  Matt French, frenchandfrenchinteriors.com/blog
• -  Laura Hamburg, willowstreetinteriors.com/willow-street-at-home
• -  Chloe Mackintosh, boxwoodavenue.com/blog
• -  Jewel Marlowe, jeweledinteriors.com/blog
• -  Samantha Regan, www.shiningondesign.com
• -  Karen Wolf, kbwinteriors.com/blog

Moving forward into 2022, the Design Influencers Tour plans to diversify its team mix to include both design bloggers and design-focused social media influencers. This shift will allow for a more impactful and farther-reaching digital footprint in terms of tour coverage and exposure. It also allows the tour to align with a shift Esteem Media made previously when it rebranded their popular conference the Design Influencers Conference instead of the Design Bloggers Conference.

“Design influencers are usually design practitioners; something that makes influencer marketing so powerful and reliable for luxury home furnishings marketers. Subsequently, High Point Market becomes the ultimate destination to watch the power of their influence at work,” comments Adam Japko, founder of Esteem Media and the Design Influencers Conference. “Guiding groups of savvy influencers to visit showrooms, develop brand relationships, create authoritative content, learn, and build their own authority is an inspiring experience creating meaningful outcomes. After 9 Market tours, this 3-Market pandemic-driven hiatus has made us restlessly eager to get moving again. This return tour, under an appropriately new namesake, sets up as a joyous revival of one of the most exciting weeks for Esteem Media and all the tour participants.”

Sponsors participating in the fall 2021 tour include:

• -  AREA by Edwards Fields, www.edwardfields.com
• -  Cisco Home, ciscohome.net
• -  Crypton Home Fabric, www.crypton.com
• -  Hooker Furniture, www.hookerfurniture.com
• -  Hubbardton Forge, www.hubbardtonforge.com
• -  Innovation Living, www.innovationliving.com
• -  Jaipur Living, www.jaipurliving.com
• -  Lloyd Flanders, www.lloydflanders.com
• -  Rowe Furniture, www.rowefurniture.com
• -  Sherrill Furniture, www.sherrillfurniture.com
• -  Shifman Mattress, shifmanmattresses.com
• -  Stickley, www.stickley.com
• -  Universal Furniture, www.universalfurniture.com

“The return of this program, along with our other in person programming for Fall Market, is tremendously exciting,” says Tom Conley, president and CEO of the High Point Market Authority. “The two-day tour connects leading home furnishings brands to new audiences and introduces design aficionados to better understand the range and capabilities of our great sponsored exhibitors.”

Additional information about the Design Influencers Tour, team members, and sponsors can be found at http://www.highpointmarket.org/products-and-trends/design-influencers-tour. During and after Market, follow the tour on social media by following the #designinfluencerstour hashtag.