Trademark Global Purchases Bolton Furniture

August 10, 2021  by Laurie Northington in Business Strategy, Industry   

Over the past 20 years, founder Geoff Jackson has developed Bolton into an innovative online seller of ready-to-assemble, flat pack, and small parcel furniture. Bolton's expansive portfolio of high value products are a natural complement to Trademark's own rapidly growing furniture category. Bolton's leadership will continue in their current roles and will be integral members of the broader Trademark executive team. Terms of the transaction were not disclosed.

"We are thrilled to partner with Geoff and the rest of the Bolton team and welcome their product family to the Trademark portfolio," said John Snowden, CEO of Trademark. "Bolton has built a collection of fast-growing, high quality brands with superb market fit, which is exactly what we set out to do every day at Trademark."

The investment in Bolton represents the sixth add-on acquisition completed by Trademark since Bertram's investment. The transaction showcases Bertram's buy-and-build strategy by adding significant scale and diversity to Trademark's base business through accretive add-on acquisitions. Bertram and Trademark will continue to actively target add-on acquisitions of consumer product companies that have grown their brands primarily via online marketplaces, including Amazon.