Daily News
From Home Furnishing Business
King Koil Partners with Hom Furniture to Offer SmartLife Mattress
August 10,
2021 by Laurie Northington in Business Strategy, Industry 
Mattress manufacturer King Koil has announced the upcoming launch of its SmartLife Mattress by King Koil collection at HOM Furniture of Coon Rapids, Minnesota. Under the terms of the partnership agreement, HOM Furniture stores will offer the SmartLife’s Lily Luxury Firm model at its 17 retail locations in Minnesota, North Dakota, South Dakota, Iowa and Wisconsin.
The SmartLife collection has proven to be one of King Koil’s most successful programs since its launch at the January 2020 Las Vegas Market. Along with now achieving a foothold in the upper Midwest, the program has gained placements with experienced retailers in California, Idaho, Nevada and Utah.
“Not only are we extending the collection’s geographic reach, but we have gained placements in some the most prominent furniture and bedding retailers in their regions. HOM Furniture is a total home furnishings resource, and is one of the largest retailers in this segment serving the upper Midwest. They are a great addition to the SmartLife family,” said David Binke, chief executive officer of King Koil.
King Koil has initiated several undertakings to support the growth of the SmartLife program. Earlier this year, the company launched a multi-media campaign that includes a television commercial supported by social media and digital marketing efforts, such as banner advertising and appearances on Google Ads and other online venues. For point of sale, the company has created an in-store presentation using a high-definition screen mounted above the bed to help consumers understand the technology built into the sleep system while they take rest tests. The video explains the technology in a user-friendly manner to describe how the mattress helps deliver supportive sleep.
Designed to adjust to body shape, weight, sleep position and consumer preferences, SmartLife mattresses use a scientific algorithm that powers smart cells to adjust the beds automatically to fit each consumer’s unique needs. The collection incorporates 80 individual smart cells and eight independently controlled zones from head to toe, with multiple settings of firmness to allow users to accommodate personal sleeping needs.