Overstock Ranks 2nd on NRF 2021 Hot 25 Retailers List

August 9, 2021  by Laurie Northington in Business Strategy, Industry   

The list ranks the nation’s fastest-growing retail companies, as determined by increases in domestic sales between 2019 and 2020. Overstock placed No. 2 after achieving 75 percent sales growth with $2.5 billion in 2020 up from $1.5 billion in 2019.

“This recognition from the National Retail Federation reflects our strategic focus on our home business and our team’s ability to deliver results during a difficult year,” said Jonathan Johnson, Overstock CEO. “Overstock has exceptional employees who work hard every day to profitably grow our market share. We are well poised for continued success for the rest of 2021 and beyond.”

The U.S. Hot 25 list is the annual ranking of the nation’s most impactful and fastest-growing retail companies. Compiled by the NRF using Kantar data, rankings are determined by year-over-year percentage increases in domestic sales.

“It’s clear that many of the retailers who achieved the strongest growth in 2020 can attribute a portion of their success to their expertise in serving shoppers during the pandemic,” Susan Reda, vice president of education strategy at NRF. “Still, the fact that Overstock snagged the No.2 spot on the Hot 25 list is quite an achievement. For some time now the company has been working to become the go-to destination for home goods. It would appear shoppers are getting that message.”

Retailer sales and growth figures are based on Kantar’s Retail IQ integrated research methodology.