Daily News
From Home Furnishing Business
Nice Link Home Furnishings Expands Quick Ship Program
August 8,
2021 by Laurie Northington in Business Strategy, Industry 
Nice Link Home Furnishings has expanded its U.S. quick ship program and doubled year-over-year sales by helping top retail partners in their bricks-and-clicks strategy.
Launched in 2019, Nice Link’s quick ship program out of its Tupelo, Miss. warehouse has maintained a consistent flow of product from its China factory. Starting out with about a dozen top-selling upholstery frames, the program now offers 60. Items ship out in 24-48 hours from when the order is received.
“We have ample inventory to support our brick-and-mortar retail partners who have always been a top priority for us, and we do all we can to service their needs for both their physical sales floor and the infinite one that’s on their websites,” said Jay Carlson, Nice Link president.
“Since our program was established and fully operational prior to the pandemic, we’ve had a strong advantage over others scrambling in response to the sudden surge in demand and shipping challenges,” added Carlson.
The expanded assortment includes stationary leather sofas, sectionals, loveseats and chairs in a variety of top-performing styles from the classic Chesterfield adorned with button-tufting and nailheads to the popular mid-century modern and contemporary looks with clean lines and simpler finish details.
Quick Ship prominently featured on the company website as a main menu item, and the current assortment is viewable with images and basic product information such as dimensions and cover options.
Over the past 18 months, Nice Link has invested in technology, operations and customer support to expand its warehouse program and improve its overall efficiencies and service, and Carlson said those investments are paying off with growth for the company and its customers.