Malouf Home Website Provides Pillow Education

August 5, 2021  by Laurie Northington in Business Strategy, Industry   

“It can be intimidating for customers to shop for a new pillow, especially if they don’t know what they’re looking for,” said Scott Carr, marketing director. “We tried to capture our signature consultative sales and marketing approach on the website so it’s easy to tailor product recommendations to customer needs. Our system of filters allows customers to dial in and ask the right questions to find the perfect pillow.”

The marketing team used customer interactions and feedback to create the following filters: material, pillow features, sleep position, and loft. Customers can select multiple filters to find their ideal pillow match quickly and efficiently. A section on the website titled “Find Your Perfect Pillow” asks the questions customers might not consider, like “How firm is your mattress?”, to get them started in the filtering process.

Jake Ozmun, Malouf product development manager, said, “We have over 60 pillows designed for different sleep preferences and body types, many of which have proprietary materials and unique features. One of our goals as a development team is to continue to lead the industry in pillow innovations.”

Retailers can also use detailed product listings to learn more about their own specific product lineup. Each listing has an information card highlighting the four top customer considerations: sleep position, firmness (ranked on a one to 10 scale), material callout, and key feature. Detailed product features, imagery, and iconography are also available to help educate users on the benefits of each pillow.

To explore the educational materials and enhanced listings, visit www.maloufhome.com/pillows/.