From Home Furnishing Business
Englander to Launch 14 New Mattresses at LV Market
Building on its philosophy of using proven components and expert craftsmanship, Englander is launching a collection of 14 new mattresses at the upcoming summer Las Vegas Market.
“We encourage retailers to do a deep dive and compare our new national line products to other top brands,” said Mark Kinsley, president. “Our mattresses offer a staggering amount of value at better prices, allowing our dealers to compete and win by partnering with a national brand trusted by consumers since 1894.”
The all-new Supreme collection debuts an unprecedented 14 models ranging in retail prices from $799 to $3,999 and features a variety of proven components, including fabric-wrapped coil support units, layers of copper-infused latex, copper-infused visco foam, 3° Open Air micro-coils and cool touch top panels.
The collection is offered in elegant color ways with each model delivering distinct feels that simplify the buying process, another Englander concept for retail success.
Also this summer, Englander relaunches its Dreamer Collection, an eight-model latex hybrid and latex collection designed with modern, elegant aesthetics and constructed of proven materials.
Greg and Katy Law, owners of Sweet Dreams Mattress & Furniture with four stores in North Carolina, have been selling the Dreamer Collection since it debuted spring of 2020 and credited the success of the program to having “buy-in from the sales managers because it’s simple, easy and the beds feel great.”
“All the attributes of the Englander Dreamer collection make it hands down the best seller. Bring it to your floor because your customers and team will love you for it,” said Katy. “The bonus for us is the core values of Englander align with us as a retailer, and it’s always a pleasure to do business with someone who values your partnership.”
Sweet Dreams manager Andrew Schlesser said, “Right out of the gate the Dreamer collection had momentum. It’s amazing to see something this new sell at a super high volume.”
Strong partnership is at the center of a video series and wholesale webpage the company launched that assures retailers of Englander’s commitment to brick and mortar retailers by providing the tools and margins to successfully sell Englander products.
The mattress collections will be featured in the Englander showroom C-1596 at the Las Vegas Market, August 22-26.