Daily News
From Home Furnishing Business
Bed Bath & Beyond to Offer Casper Products Through New Partnership
July 16,
2021 by Laurie Northington in Business Strategy, Industry 
As part of the partnership, Casper will open its first, one-of-a-kind branded shop-in shop at Bed Bath & Beyond's newly designed flagship store in New York City, which is set to reopen on July 22 after undergoing a substantial renovation to modernize the shopping experience for customers.
Casper’s suite of sleep offerings will include the Casper Cooling Collection – a new line of innovative cooling products developed with the brand's most technologically-advanced solutions to minimize nighttime overheating and help sleepers love their tomorrow.
In addition to the flagship store located at 620 6th Avenue in New York City, Bed Bath & Beyond's store in the city's Tribeca neighborhood and in Bridgewater, N.J., will allow customers to experience Casper in-person. Casper products will become available at additional Bed Bath & Beyond locations across the U.S. in the coming months. In addition to in-store purchasing, Casper products are eligible for Buy Online & Pickup in Store or home delivery, making it easy for Bed Bath & Beyond customers to get their items home.
"We are pleased to strengthen our authority in the sleep category by forging this strategic partnership with Casper to make its exceptional and innovative suite of sleep solutions available to our customers," said Joe Hartsig, EVP and chief merchandising officer of Bed Bath & Beyond, and president of Harmon Stores. "Casper is an ideal complement to our bedding collection, which now feature high-quality and affordable items from our Nestwell, Wild Sage and Simply Essential line of Owned Brands. We're proud that Casper's first shop-in-shop will be inside our flagship store, and look forward to together serving New Yorkers and all omni-channel customers."
"We are thrilled to partner with Bed Bath & Beyond, a beloved brand centered around customer experience and quality home products, as they expand their sleep offerings," said Emilie Arel, president and chief commercial officer at Casper. "It's an honor to bring the unique Casper shopping experience and latest sleep solutions with Snow Technology to a legacy retailer that shares our mission of helping millions of people achieve a more comfortable night's sleep, and we're excited for the significant opportunities this partnership will create."