King Koil Expands Smartlife Mattress Program

July 12, 2021  by Laurie Northington in Business Strategy, Industry   

The expanded line provides its retail partners with a luxury sleep solution that offers the functional benefits that consumers are looking for in an adjustable bed, with more premium materials and construction than the lower end adjustable bases that saturate the market today.

Constructed with the Smartlife collection’s patented body-sensing technology, the split-head mattress, combined with the new power base, enables couples to adjust the head of each side to meet their personal comfort preferences, while offering less deflection to their partner. Marketed under the premier iMotion by King Koil brand, the adjustable base is designed specifically to be merchandised with the Smartlife split-head mattress, offering retailers an integrated – and more premium – merchandising strategy that enables them to take advantage of attachment rates for power bases and mattresses for high-end consumers shopping in the luxury segment of the category.

“The rise in adjustable base interest is not only at mid and low-price points, but increasingly of interest to the luxury consumer. We are expanding our lineup because the premium consumer is looking for more innovation and options that are currently available,” said David Binke, chief executive officer of King Koil. “Our Smartlife split-head mattress and coordinating premium adjustable base was designed to fill this void in the industry and offer both the functional benefits as well as a premium solution for the luxury category, where our Smartlife program resides in the market.”

Each Smartlife mattress incorporates 80 individual smart cells and eight independently controlled zones from head to toe. The mattresses offer multiple settings of firmness, allowing each person to accommodate his or her sleeping needs. Programming and monitoring of the sleep system are managed through an app that can be installed on smart devices.

Among the features of the iMotion base are Bluetooth adjustment controls, LED under-bed lighting, dual USB charging ports on each side, headboard brackets and a wireless remote control. The wireless remote includes three pre-set positions (anti-snore, zero gravity and TV) and a memory function that stores two other favorite positions.

King Koil plans to preview the new products during private open house events for its retail customers, at its factory here in August. The open houses will provide retailers the opportunity to not only preview new products, but also tour the company’s 90,000-square-foot manufacturing facility, which opened in 2018.