Ashley HomeStore Launches New Baby & Kids Furniture Category

July 12, 2021  by Laurie Northington in Business Strategy, Industry   

The product launch includes an expansion in styles and silhouettes as well as attracting a broader age demographic through partnerships with popular brands such as Delta Children, Million Dollar Baby Classic, Donco and Little Seeds.

Although youth furniture is not new to Ashley, this new category will take these products to the next level, with the introduction of trend right styles like floor beds, loft-style bunk beds and other fun and whimsical youth products. Display techniques in stores have been updated to appeal to a broader demographic allowing teens and tweens to feel excited and inspired about the new products! 

Ashley's commitment to safety is always at the forefront of their product development, which is why we have partnered with a brand like Delta Children, who is #1 in safety and has been in the business for over 50 years creating safe, sustainable and stylish products at affordable prices. In addition, select Delta Children products sold at Ashley are Greenguard Gold certified, indicating they meet the stringent emission standards that contribute to healthier home environments.

"Ashley Baby & Kids will expand our furniture assortment and will now provide furnishings for every life stage," said Kelly Davis, sr. director of marketing strategy at Ashley HomeStore. "Being a family company, we understand the everyday challenges of parenting, which is why we want to ensure our customers have ease of mind when designing their nursery and kids rooms."

Starting July 6th, Ashley customers are able to shop the Baby & Kids products at select Ashley destinations, and the full assortment on ashleyfurniture.com/c/baby-and-toddler/ and ashleyfurniture.com/c/kids/.