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From Home Furnishing Business

Pottery Barn Kids and Pottery Barn Teen Debut New Collection with Hope for Flowers

Pottery Barn Kids and Pottery Barn Teen, portfolio brands of Williams-Sonoma, Inc. (NYSE: WSM), recently debuted a new collaboration in partnership with Hope for Flowers, the sustainable clothing brand created by fashion designer, Tracy Reese.

The collaboration consists of colorful and sophisticated bedroom collections that are responsibly sourced and feature vibrant floral prints inspired by Tracy Reese’s fashion designs.

When designing the new collaboration for Pottery Barn Kids and Pottery Barn Teen, it was important to Tracy Reese to incorporate a mix of textures and colorful floral patterns into the designs to create optimistic and cheerful pieces that would inspire kids and teens.

“I believe that home and fashion are intrinsically intertwined, and with the Hope for Flowers by Tracy Reese x Pottery Barn Kids and Pottery Barn Teen collections, I’m excited to help transform the home into a vibrant sanctuary that is as optimistic and inspiring as a favorite dress,” said Hope for Flowers founder and designer Tracy Reese. “True to my line, these collections not only play with color and texture, but also have an emphasis on sustainability which is an essential value of both the brands and mine. I hope customers come to love these designs as much as I do.”

The vibrant colors and beautiful floral prints in the Hope for Flowers by Tracy Reese x Pottery Barn Kids Patchwork Quilt and theHope for Flowers by Tracy Reese x Pottery Barn Kids Bouquet of Flowers Sheet Set create a joyful and playful environment while remaining elevated. The Hope for Flowers by Tracy Reese x Pottery Barn Teen Magical Garden Rug adds an element of surprise and sophistication to any room with its unique cut and the oversized floral design carved into the rug.

“Tracy sees the beauty in the world and her Hope for Flowers by Tracy Reese fashion label embodies that sense of optimism and hope,” said Allison Spampanato, SVP of Product Development, Pottery Barn Kids and Pottery Barn Teen. “It was such a thrill to work with her and bring that inspiration, sophistication and joy into every piece of these collections, and design creative spaces for kids and teens.”

The collaboration reflects each brand’s commitment to incorporate social and environmentally responsible practices into their businesses. Several pieces in the collections use responsibly sourced cottons and were made in Fair Trade Certified factories.

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