Jason Edelman Joins Williams-Sonoma as SVP of Williams Sonoma Home Brand

July 1, 2021  by Laurie Northington in Business Strategy, Industry   

“As we continue to drive growth in our Williams Sonoma Home business, including a 40% comp last quarter, consumers are responding to our repositioning of the brand as a furniture destination with a high-end casual luxury aesthetic,” said Laura Alber, president and CEO. “Jason is the ideal addition to our team, and I am confident his expertise in the home category and visionary leadership will accelerate the growth of this brand.”

Ryan Ross, president of both the Williams Sonoma and Williams Sonoma Home brands, added, “Jason’s design aesthetic, industry knowledge and brand-building expertise will be instrumental in continuing the current momentum behind the Williams Sonoma Home brand. We look forward to welcoming Jason back to the Williams Sonoma team and growing the Williams Sonoma Home business with his leadership.”

With over 20 years’ experience growing and leading premium hard goods businesses for retail stores, e-commerce and catalogs, Jason brings a strategic leadership point of view critical to the growth of the Williams Sonoma Home brand. He has successfully led teams and grown businesses and brings a wealth of experience in product design, marketing, sourcing, planning, multi-channel operations and merchandising. Most recently Jason was SVP, Merchandising - Furniture for Restoration Hardware and prior to that he spent time with other home retailers including Houzz and Frontgate. Earlier in his career Jason worked in merchandising for the Williams Sonoma brand.

Over the past 30 years Bob’s has offered customers a unique and enjoyable shopping experience, with a no hassle atmosphere, and opportunities to take advantage of Bob’s discount on bedroom furniture, dining room furniture, office furniture and home accents. All Bob’s locations offer cafes with free gourmet coffee, ice cream, cookies and candy.