James by Jimmy DeLaurentis Unveils New DTC Website

June 30, 2021  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

The new website drives consumers to shop through social media, allowing users to “pin” or save items of interest and purchase them through the site. The new site aligns with the brand’s bold aesthetic, making it exciting to the consumer’s eye.

The easy-to-use website features bold, whimsical fabric swatches to explore for any of the James by Jimmy DeLaurentis pieces, which are handcrafted domestically in Los Angeles, California. Each item in the fully customizable upholstery product line is presented with a variety of textiles allowing users to view the various textile options. Fabric and leather swatch samples are also available for purchase via the website, offering consumers the ability to review custom order specifications prior to placing an order.

Along with DeLaurentis’ collections, the website also features a curated collection of occasional items from Interlude, an iconic contemporary home décor collection inspired by fashion. DeLaurentis often uses pieces from Interlude in his work, allowing consumers to create the same design aesthetic in their homes from one convenient resource.

“The demographic we are targeting browses social media for information and then makes purchases online, so this was a logical next step in growing our business,” said founder and designer, Jimmy DeLaurentis. “Technology enables our new website design to be user-friendly and make our products pop for the consumer to really appreciate the style and quality. It includes our newest launches to the luxury market, including the Milan Collection and our James Bear accessory line, which is very exciting for us.”