Daily News
From Home Furnishing Business
Bed Bath & Beyond Unveils New Wild Sage Collection
June 24,
2021 by Laurie Northington in Business Strategy, Industry 
Bed Bath & Beyond (Nasdaq: BBBY) has launched Wild Sage, a new Owned Brand line of stylish, eclectic, free-spirited bedding, decor, furniture, bath products and table linens created for young adults (and the young at heart) who want to express their unique personality in their space.
Just in time for 'back to college,' Wild Sage's globally inspired designs bring a world of inspiration to customers' doorsteps and into their homes or dorm rooms.
Available only at Bed Bath & Beyond, Wild Sage was designed for the fashion-forward shopper who believes that their home is a palette of self-expression. Every item in their space should reflect their personal preferences and their respective experiences, allowing them to home, happier.
From bedding to bathmats, decorative accents to table linens, Wild Sage is an always evolving, whole home collection of stylish finds that help customers bring to life their personal story — whatever their story may be. Wild Sage is affordably priced, with prices ranging from $20-$80 for bedding, $5-$25 for table linens, $25-$200for decor, $4-$40 for bath and $50-$150 for furniture.
"Wild Sage speaks to our young, fashionable and on-trend customers looking to express themselves and create a personal space that tells their unique story," said Joe Hartsig, executive vice president and chief merchandising officer at Bed Bath & Beyond and president of Harmon Stores, Inc. "Your home should be an expression of you—your experiences, your travels, your sense of humor, your energy—and your decor should reflect that, whether through a colorful rug that reminds you of an unforgettable destination you've explored, or an eclectic mix of throw pillows on your sofa that evokes your personality."
The Wild Sage product assortment spans the bedding, décor, furniture, bath and table linen categories, including:
- Bedding: sheets, pillowcases, duvet cover sets, comforter sets, quilt sets, blankets, throws and throw pillows.
- Bath: Towels, rugs, shower curtains, accessories, furniture, robes and slippers
- Furniture and Décor: Vases, planters, mirrors, art, storage lighting, decorative objects, wall décor, window treatments, rugs, furniture and botanicals.
- Table Linens: Runners, placemats and napkins
Wild Sage products are available for customers to shop both in-store and online.