Nova LifeStyle Features New Design Line at High Point Market

June 23, 2021  by Laurie Northington in Business Strategy, High Point, Industry, Market   

“The event is always a special place for our company to display our product lines and interact with buyers from all over the world,” said Tawny Lam, chairperson and CEO. “We have been very active in our sales and marketing strategy throughout the pandemic as well as speaking and meeting with loyal current and prospective customers like Nebraska Furniture Mart, Regency Furniture, El Dorado Furniture and Slumberland to name a few.”

“I am very pleased with our overall strategy a few years ago that had us shift to higher margin products and our continued inventory buildup which allows us to be able to fulfill orders in a timely fashion and stay competitive even with the tremendous delay of shipment and increase of the freight charges due to the COVID-19 pandemic,” added Lam.