Twin Star Home Acquires Classic Accessories, Expands Omnichannel Presence

June 22, 2021  by Laurie Northington in Acquisition, Business Strategy, Industry   

Twin Star is a portfolio company of Z Capital Partners, L.L.C., the private equity arm of Z Capital Group, L.L.C. (ZCG), a leading privately-held asset manager. Terms of the transaction were not disclosed.

Founded in 1983, Classic Accessories is a Seattle-based leader in high-quality, benefit-rich, protective covers, furnishings and accessories boosted by a market-leading e-commerce presence. The acquisition of Classic Accessories further strengthens Twin Star’s position as a market-leading, e-commerce driven home furnishings and outdoor living platform throughout North America and builds upon the company’s previous expansion into outdoor lifestyle products through the purchase of TK Classics in January 2020.

“We are thrilled to add another industry leader to the Twin Star family and further diversify our growing selection of indoor and outdoor home furnishings,” said Lori Gonzalez, CEO, Twin Star. “Classic Accessories has a legacy of developing high-quality products that enhance consumers’ ability to maximize their outdoor living at home. Combining our companies and unlocking the talent of our employees creates an even stronger and more competitive, omnichannel market position and will enable us to bring total comfort and delight to consumers’ homes – all year long.”

“Adding Classic Accessories to Twin Star creates great scale and will drive continued growth based on today’s long-term consumer shopping trends as the Company is ideally situated at the intersection of what consumers want in home furnishings and how they want to acquire them through e-commerce,” said James Zenni, founder, president and CEO of ZCG. “We are pleased to welcome the Classic Accessories team and are confident that the combined company will be well-positioned to execute on the many tangible avenues for growth.”

“Twin Star has invested heavily in its platform over the last several years, including in talent, technology, supply chain, warehousing and logistics, and the acquisition of Classic Accessories is additive to this platform,” said Rahul Sawhney, senior managing director at Z Capital. “This combined infrastructure gives Twin Star a significant competitive edge in the e-commerce channel as well as in continuing to execute strategic acquisitions.”

Classic Accessories will maintain operations in Seattle, Washington. The combined company will be headquartered in Delray Beach, Florida.