Malouf Home Expands Weekender Line

June 18, 2021  by Laurie Northington in Business Strategy, Industry   

Weekender memory foam mattresses are designed for quality support and pressure relief. Depending on their comfort preferences, customers can choose between 5-, 6-, 8-, 10- or 12-inch profiles, as well as firm and plush options. Several of the mattresses are also constructed with infusion technologies, such as cooling gel to regulate body temperature and activated charcoal to remove excess moisture.

“With a growing demand for compressed, rolled and boxed memory foam mattresses, we identified an opportunity to expand our Weekender mattress line – ultimately giving consumers more choices at attainable price points,” said Eric Holmstead, director of North American sales. “These new mattresses and other Weekender products garnered a lot of attention at Las Vegas Market, and we’re excited by the response we’ve received from retailers so far.”

Rod Thoren, owner of Beds Galore Mattresses and More in Rochester Minnesota, shared, “The new Weekender line will fit in very nicely with my existing Malouf mix and will add a new dimension and step-up to the mattresses I showcase in my store…I especially like the look, feel and price of the mattresses, as well as the ability to still make great margins…Malouf has once again hit a home run. I can’t wait to place these mattresses on my store floor.”