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From Home Furnishing Business
AuthenTEAK Furniture Partners with StrikeTru to Implement Akeneo PIM Solution
June 17,
2021 by Laurie Northington in Business Strategy, Industry 
Atlanta-based outdoor furniture retailer AuthenTEAK has announced its selection of Akeneo PIM, a global leader in open-source Product Information Management (PIM) solutions, to benefit from consistent and high-quality omnichannel product information to power its BigCommerce online store.
The Akeneo PIM Growth Edition will enable the company to centralize all enterprise product data and digital assets, improve how product data is organized, enriched, managed and shared, eliminate product data management headaches across the enterprise, quickly measure data quality and consistency to drive user productivity, and deliver compelling, consistent, and personalized customer experiences on ecommerce and other sales channels.
“If you’re going to grow, you need a powerful platform that’s ready to scale. We didn’t have that. Our data is complex and we needed to revisit the current processes and technology we had in place,” said Alixandra Beverley, e-commerce manager at AuthenTEAK. “Implementing a PIM solution like Akeneo offered us unlimited possibilities to adopt a speed-to-value approach for our ecommerce strategy.”
“We were captivated by StrikeTru’s results from diving into granular detail on our product data upfront,” added Beverley, “They were able to articulate a clear vision of what our data landscape would look like post implementation. Seeing a preview of our future solution and understanding how our product data would work gave us tremendous confidence not just in StrikeTru as a platform, domain and industry thought-leader, but also in the Akeneo PIM solution and what it would bring to the table.”
StrikeTru, a leading provider of cloud-based PIM, Digital Asset Management (DAM), and Master Data Management (MDM) solutions, will lead a smooth implementation and user-friendly adoption by AuthenTEAK, preparing Akeneo PIM to support reliable synchronization of product data, meta-data, and digital assets to BigCommerce both in terms of product mix, completeness, and channel specifications.
“PIM for Furniture is our strong suit and we couldn’t be more excited to work with a brand like AuthenTEAK. It has grown from a weekend-only local business to an award-winning success poised for omnichannel growth. We want to ensure AuthenTEAK gets the most out of this PIM project with a smooth data migration, functional and technical PIM training for unmitigated internal adoption of the new system, accelerated time to market, better scalability for expanding product catalogs, higher conversion rate and a consistent online shopping experience for its customers,” said Vik, partner at StrikeTru.