Nourison Partners with Design and HGTV Star Nicole Curtis

June 16, 2021  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

The Nicole Curtis lifestyle collection will include vintage-inspired Persian designs, timeless textures and prints throughout all categories of accent rugs, area rugs, decorative pillows, and more. These products will reflect today’s sensibility in the home, which is an extension of Nicole’s success with her show.

“From the beginning, Nicole’s passion for restoring old homes and for what she believes in made this venture for our brands a seamless partnership. Bringing the strengths of both teams together, we created a lifestyle program that reflects her DNA, while creating quality products at key retail price points that consumers will respond to. The area rug, accent rug, and decorative pillow programs have been designed to layer and work effortlessly. We are excited for what the future holds and to share it with everyone late Fall 2021,” said Steven Peykar, co-CEO at Nourison.

“As someone who has been in home design and renovation for over twenty years, I am excited to fulfill a life-long dream of creating my own home collection. Nourison is the perfect partner to help launch my new brand, that is an extensive range of home décor, including rugs and accent pillows. Their collaborative design process and attention to craftsmanship is guaranteed to deliver a beautiful collection that my fans will appreciate,” said Nicole Curtis.