Bradington-Young to Debut New Line of Office Chairs at June HP Market

May 28, 2021  by Laurie Northington in Business Strategy, Industry   

The new collection is being offered in response to the increased demand for home office furniture driven by pandemic related work-from-home trends. Fully customizable, consumers can personalize their office chairs in more than 400 options –  including any combination of fabrics, leathers, novelty leathers and chair base colors – to coordinate with their home décor. 

“Working from home is no longer just a response to the pandemic, it has become a way of doing business for many companies. Consumers understand this permanency and are upgrading their home office environments to align its design with the same quality standards as the rest of their living space. Our new Home Office BY Design program offers consumers the functionality they need, combined with the luxurious comfort and customization opportunities that allow them to create a personalized chair that correlates with their home décor,” said Cheryl Sigmon, vice president of merchandising for Bradington-Young.

When Bradington-Young exited the office-chair market in 2004, the category was primarily driven by imported products and there was little demand for customization, a Bradington-Young specialty. That has dramatically changed in 2021.

The new office chair styles include Eden, Emilio, Elanora, Eastwood, Evelyn and Edward. Each style is available in upholstery options including performance fabrics, premium leathers and novelty leathers including hair-on-hide and embossed. Each model is manufactured with all  standard office-chair functions, including raising and lowering, tilting back and swiveling. The chair bases are constructed with durable black resin and high quality casters, and are available in three powder coated finish options including pewter, gunmetal and champagne.

Bradington-Young will showcase each of the new chairs in two vignettes in its High Point showroom, located at C1058 on the 10th floor of the International Home Furnishings Center. The vignettes will highlight how the chairs can be coordinated into a home office environment as well as a separate display of the group in totality.