Eclipse to Unveil New Millbrook Beds Collection at Spring Market

May 28, 2021  by Laurie Northington in Business Strategy, Industry   

As with all other Millbrook mattresses, the Windsor models feature hand-side stitching and are hand-crafted from all-natural fabrics and fills, using environmentally responsible materials and manufacturing methods.

“This collection launch continues our tradition of bringing luxury, affordable mattress to the U.S,” said Stuart Carlitz, president and chief executive officer of Eclipse International. “Millbrook’s use of hand-crafting techniques specifically side stitch border tied to the actual springs and all-natural materials that are sourced through eco-friendly means is a perfect complement to our mission to offer high-quality bedding at affordable price points.”

Handcrafted in the U.K. and the U.S., the new introductions are black-tufted, two-sided mattress made with the finest crimped wool from sheep exclusively bred in Hampshire, England, where Millbrook’s headquarters are located, cotton from the United States, cashmere, angora and silk. The wood used in the divan frame is sourced from forests certified by the Forest Stewardship Council (FSC), an international organization that sets rigorous social and environmental standards for the management of the world’s forests. The mattress borders and the headboard are made with recycled plastic from discarded bottles.

The cover and the fillings are treated with a biological solution, rather than chemicals, to meet the rigid fire-retardant standards of the U.K. as well as the U.S. In the mattress’s interior are up to 6,000 hand-nested pocketed springs – 2,000 full-sized pocketed springs and 4,000 body-contouring smaller pocketed springs – along with a unique zonal-edge spring system.           

The new mattresses are available in two styles, Euro Top Plush and Luxury Firm Sleep. The suggested retail price for the Euro Top Plush model is $6,999 in queen and for the Luxury Firm Sleep style, the suggested price is $5,999 in queen.

“The launch of the Windsor line is the opening bell to what will be a highly profitable relationship between us and Millbrook,” added Carlitz. “We are only offering this collection to a select group of high-end retailers that are looking to fill the affordable luxury niche on their showroom floors. Millbrook will allow these dealers to open their doors to a whole new customer base.”

Under the terms of the joint venture agreement, Eclipse will manufacture a Millbrook collection as well as distribute a U.K. produced line of Millbrook mattresses across the U.S. In addition, Millbrook is currently producing and distributing Eastman House-branded coil-on-coil mattresses throughout the U.K. and will begin to produce Eclipse and Ernest Hemingway this summer. 

Eclipse will also display its three-model Natural Dreams Pure Talalay line at High Point Market. The company’s showroom is located on the fourth floor of the Crown Mark Building, 200 E. Green Dr. The Spring Market is scheduled for June 5-9.