Daily News
From Home Furnishing Business
Hooker Furnishings Hosts Meet & Greet with Breegan Jane
May 26,
2021 by Laurie Northington in Business Strategy, Designer Weekly, High Point, Industry, Market 
Hooker Furnishings will host a Meet & Greet with interior designer and star of the new Discovery Plus series “The House My Wedding Bought,” Breegan Jane, at the June High Point Market. The event will take place on June 5 from 4-6 p.m. in the company’s new pop-up showroom in InterHall, located at IH301on the first floor of the IHFC.
The “Frose at 4” cocktail social event will provide an opportunity for guests to interact with the style-savvy interior designer, as well as browse on-trend case good collections and luxury upholstery in the company’s first-ever InterHall space. The pop-up showroom was created with the goal of drawing interior designers and boutique retail buyers who may not regularly visit Hooker’s 90,000-square-foot showroom, which is located in room C-1058 in the IHFC.
“It has been a long year of being separated from each other, and I am very excited to be able to interact with the interior design community in-person again. This High Point Market is one I’ve been looking forward to, and I’m thrilled to see the fresh, new Hooker Furniture collections in-person,” said Jane. “The new Interhall space will be a great stop for guests, and I’m excited for them to come check it out.”
Hooker Furnishings’ partnership with Jane began in September 2020, when she became the company’s first digital brand ambassador, and the alliance has recently been extended through 2021. Best known as the interior designer on HGTV’s Extreme Makeover: Home Edition, Jane is also a mother, entrepreneur and interior designer who is passionate about empowering women and creating unique spaces. Jane curates content featuring Hooker Furnishings products to share on her social media channels, as well as her website, helping the company to further engage with younger consumers and the interior designer community.
“Our partnership with Breegan has been very successful,” said Johne Albanese, chief marketing officer of Hooker Furnishings. “She has added a great personality to our brand and her authentic style reaches a design-oriented and younger consumer base, two areas that we are highly focused on. We’re thrilled that our industry partners will get to meet with her firsthand. It’s a refreshing feeling to be able to hold an event like this again after a year of being apart.”