Daily News
From Home Furnishing Business
Sorelle Furniture Unveils Expanded Showroom and New Collections at June High Point Market
May 26,
2021 by Laurie Northington in Business Strategy, Industry 
Sorelle Furniture, a leading manufacturer of children’s furniture and accessories, will debut new and expanded collections in a new, more spacious showroom at upcoming High Point Market, June 4-9.
In its newly designed 2,000-square-foot showroom at Center Point on Hamilton #137, Sorelle will feature the all-new Farmhouse collection along with signature top-selling groups, including the expanded Finley collection. The on-trend, high-quality introductions include items that are small parcel and shippable by UPS or FedEx, adding convenience, speed and efficiency to retail partners.
From the brand-new Farmhouse Collection, the Classic crib is made of solid New Zealand pine wood and converts into a toddler-size bed. Using Sorelle’s seven-step painting process for the chic weathered finish, the crib is available in two finishes, Weathered White and Weathered Gray.
The Farmhouse crib and changer, available in a stylish Weathered White or Weathered Gray finish, is functional and attractive, featuring three large storage draws, two shelves on the side for storage, and a changer on top which comes with a topper pad. The crib can be turned into a toddler-size bed or a full-size bed with the addition of the toddler rail or full-size rails, and for even more functionality, the changer section is detachable and converts to a nightstand when the crib is transformed into a full-size bed.
Sorelle has also expanded its successful Room in a Box concept with the addition of the Farmhouse Room in a Box, which includes a four-drawer dresser, a solid panel convertible crib, and a matching dressing table. The entire set ships in one small parcel carton and is available in two finishes, Weathered White and Sorelle’s newest two-tone color combination of chocolate and white.
The next generation of Sorelle’s Finley series—the Finley Elite Collection—offers a new and refreshed look to one of the company’s best-selling lines. Using solid wood and veneers from North American poplar wood, the dressers in this collection have elegant metal knobs as well as side-mounted, fully extendable self-closing runners in the drawers. The collection is available in a white or Heritage Gray finish, and it can change into a toddler-size bed or a full-size bed with the addition of toddler or full-size rails.
Finley Lux is a new crib that sports a solid, durable back panel and can transform into a toddler-size bed and a full-size bed with the addition of the toddler and full-size rails. Made of New Zealand pine wood, it comes with a matching dresser and is available White and Weathered Gray.