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From Home Furnishing Business
Moe’s Home to Introduce 300+ New Products at Expanded High Point Showroom
May 21,
2021 by Laurie Northington in Business Strategy, Industry
After a successful Pre-Market in their newly remodeled showroom in April, Moe’s Home Collection has announced they will be showcasing over 300 new intros for June’s Market, marking 22 years attending High Point Market.
MHC’s new space is 50% larger than their previous showroom with over 15,000 square feet. Situated right by the escalators in the IHFC Building, Commercial Wing, they can be found at #C302.
“Being a lifestyle brand and product-focused company, we are always excited to bring hundreds of new products & our collections to High Point. Now, we are even more excited with our move into a larger showroom that allows even more opportunity to stage the products,” said Moe Jr. Samieian, president of Wholesale.
From the lens of their 2021 key trends and directions, MHC’s custom-built showroom will house a journey-led experience for industry guests and buyers, touring them through various settings, including living, dining, bedroom, office and outdoor alongside all their newest accents. Floor highlights will hold a natural progression of light to deep tones, an organic gradient of wood types, thoughtful mix of texture, materials and design elements from each key direction.
Pared-back in simplistic faux concrete, from the lighting to the finishes, to the gentle touches of eye-catching greenery and ultra-black wood accents, every detail of the new showroom was designed in-house to suit their needs. A new product gallery section will feature back-lit cubed millwork for height play with smaller items such as nightstands, accent and dining chairs.
“We are at a 41% mix of new introductions and a 21% floor density with our key vignettes situated throughout the showroom,” said Joe Eckersley, visual planning manager. “A significant focus was placed on showcasing materiality & tactility throughout dynamic room settings. We highlight a lot of unexpected pairings that display the versatility of our assortment. As you tour throughout the showroom, you’ll see we’re beginning to introduce darker woods to our material assortment, deeper walnuts paired with calming neutrals for natural warmth & appeal.”