ITA Hosts Exclusive Virtual Presentations During Showtime Market

May 17, 2021  by Laurie Northington in Business Strategy, Industry   

Participating members are established performance brands including Bella-Dura, Crypton, Fortress by Richloom, InsideOut, Revolution, and Sunbrella. The showings are intended to allow new buying companies to experience Showtime and get a feel for what they can gain by attending in person.

The virtual presentation schedule is as follows:

Monday, May 17

11:00am
The Ins & Outs of InsideOut Performance Fabrics
InsideOut Performance Fabric is the first all-in-one performance fabric and is a single solution to any performance need, inside or out! You no longer have to sacrifice the aesthetic you desire for the performance you need. In addition to the core performance qualities of being easy to clean and highly durable, InsideOut is also bleach cleanable, disinfectant spray safe, fade resistant and liquid resistant.

1:00pm
Sunbrella: Translating inspiration into the perfect performance fabrics for any home
Our breadth of fabrics brings style, luxury and function to both indoors and out, for the way we live today. We offer fabric solutions that are aesthetically pleasing through pattern, color and texture, but always hitting our high standards of cleanability, durability and comfort. We are excited to share our new performance fabrics with you and what inspires us when we are creating them.

3:00pm
Performance 101 with Fortress by Richloom
Fortress Performance, Richloom’s brand name for performance fabrics combines functionality, design and “ease of use”. Today’s consumers want a product that meets their unique and specific needs and within the Foress brand, Richloom offers multiple line extensions for the discerning consumer. Join Richloom’s Director of Merchandising & Retail Sales Jeannie Corey and Michael Saivetz our COO as they discuss the benefits and differences between our Home Performance and Clear Performance offerings, including the sustainability and cleanability benefits.

Tuesday, May 18
11:00am
Focus on Choice: A Whole New World of Indoor Performance with Crypton
From style to substance, the world of performance is expanding in ways that will open up even more potential. Discover the first-to-market developments including Performance Cottons that bring a refreshingly organic feel and a no-nonsense sustainability platform to performance. Join the Crypton design and marketing team to explore and see some of the newest super intelligent, pretty and value-added fabrics

1:00pm
Bella-Dura HOME: Creating Harmony Between Beauty and Performance
Whether it is high durability or cleanability, performance is everything today. Bella-Dura HOME has been specially created for residential interior and exterior environments where performance and design are equally important.  This line of American made fabrics are bleach cleanable, soft to the hand, decorative, and durable. Join Design Director Sarah Keelen to see the newest introductions and learn what sets this brand apart. 

3:00pm
From Yarn to Loom: Explore the American and PFC Free Textile Revolution with Revolution Performance Fabrics
At Revolution Performance Fabrics, we believe very good design starts with stain resistant, bleach cleanable, made in the U.S.A. upholstery fabric. All fabrics are forever PFC chemical free making them easy on your home and the environment. Join the Revolution Marketing team to explore their American made yarn and fabric story and explore new outdoor and indoor fabric collections from STI Fabrics and Brentwood Textiles.

Registration is open to all fabric buyers. Use the following link to access registration for individual presentations: https://internationaltextilealliance.org/exclusive-virtual-showings/