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From Home Furnishing Business
Pottery Barn Unveils New Collection with Airstream
May 17,
2021 by Laurie Northington in Business Strategy, Industry 
Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), together with iconic travel trailer, Airstream, has launched a new collection of statement décor and accessories inspired by the spirit of adventure that brings the comforts of home on the road.
“Following the demand we saw from our first successful collaboration with Airstream, we are excited to unveil a second collection which reflects the idea that home is wherever our customers are, while drawing on the wanderlust and sense of adventure that Airstream ensues,” said Marta Benson, president, Pottery Barn. “Whether you own an Airstream or are just dreaming of an adventure, the pieces in this collection combine style, functionality and the comforts of home.”
The Airstream x Pottery Barn Collection features iconic Airstream references while evoking a sense of limitless possibilities no matter where the road leads. The more than 40-piece collection includes bedding, indoor/outdoor pillows, dinnerware, drinkware, table and kitchen linens, barware, rugs, décor, style-forward storage, travel-friendly games, accessories and beyond, ranging in price from $12 to $899.
“We’re thrilled to expand our partnership with Pottery Barn on this new collection, just in time for the upcoming summer travel season,” said Bob Wheeler, president and CEO of Airstream. “Airstreamers have the unique opportunity to play, work, learn, and live from anywhere. The approach with this functional, design-forward product line will appeal to both Airstream owners and those who are inspired by the idea of hitting the road and exploring our country.”
Stand-out pieces include the Airstream Cambria Textural Cotton Comforter and Shams that are OEKO-TEX certified to be free of harmful chemicals and made with sustainably sourced cotton. The road trip-inspired Airstream Good Life Organic Cotton Sheet Set is crafted from organic cotton that meets the Global Organic Textile Standard (GOTS) and brings the comforts of home on the road.
The Airstream Pacifica Indoor/Outdoor Towels featuring Always Home and The Good Life sentiments are lightweight, easy-to-pack, and constructed to be fast drying with quick absorbing innovation. In keeping with Pottery Barn’s commitment to sustainability, the Airstream Coronado Striped Indoor/Pillow and AirstreamPacifica Indoor/Outdoor Rug are made with materials created from recycled plastic bottles. Both pieces are ultradurable, pet-friendly and easy-to-clean.
Expanded from the first collection, the tabletop and bar essentials like the Airstream Icon Enamel 6-Piece Dinnerware Set and Airstream Big Sur Flask with Magnetic Tumblers are lightweight and durable for outdoor dining. For dining on-the-go, the Airstream Picnic Backpack is complete with a full set of essentials including melamine plates, plastic tumblers, stainless steel forks, knives, and spoons, a waiter-style corkscrew and salt and pepper shakers.