Serta Hospitality Launches New Endurance Series

May 13, 2021  by Laurie Northington in Business Strategy, Industry   

The new portfolio features a clean, modern design esthetic and innovative components that deliver unmatched comfort and durability. The entire series also features the company’s exclusive HeiQ V-Block antimicrobial technology, enhancing current hotel cleaning protocols for the benefit of guests and hotel staff.

"Serta Perfect Sleeper mattresses remain synonymous with exceptional comfort and unparalleled durability," said Steve Tipton, vice president of Hospitality for Serta Simmons Bedding. "The new Endurance Series builds on that legacy, adding advanced technology like HeiQ V-Block and distinctive components that allow hotel brands to invest in unique, memorable sleep experiences that will delight guests for years to come."

The new line reflects Serta's ongoing commitment to and investment in innovative bedding component technology and spans every price point and mattress construction, so that hotels and resorts can create new guest sleep standards.

Key features of the new line include:

• HeiQ V-Block antimicrobial technology has been infused into the mattress fabric, delivering a robust protection shield to the mattress surface that kills bacteria on contact, keeping the mattress fresh and clean with no re-application needed. Hypoallergenic, it's free from harmful chemicals. 
• The new mattress designs deliver a beautiful design esthetic while maintaining unmatched durability. 
• Comfort Last Construction with Total Edge Foam Encasement provides dual edge support with border rods to strengthen the mattress edges. 
• BodyLoft foam promotes a balanced sleeping temperature with breathable material that enhances both airflow and moisture wicking at the sleep surface. 
• Breathable, gel-infused Cool Twist Gel Foam cradles the body and helps promote airflow for a cooler night's sleep. 
• HexCloud Gel Foam, available in select models, offers an exclusive comfort upgrade by using gel foam with unique geometric cutouts to deliver cool, contouring pressure relief for more luxurious, relaxing sleep. 
• Legendary Continuous Support Innerspring technology promotes proper back support and undisturbed sleep by combining continuous coil design with head-to-toe coil construction.