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From Home Furnishing Business
Sam Moore to Debut Additions to Simply Me Loft Living Upholstery Program at Spring Market
May 12,
2021 by Laurie Northington in Business Strategy, Industry 
Custom upholstery specialist Sam Moore has announced the expansion of its Simply Me Loft Living upholstery program. Making its debut at the upcoming High Point Market, the new pieces add to the company’s customization offering, providing consumers with the opportunity to select from an even broader assortment of upholstery configurations and design styles.
“Customizable and multi-functional furniture has been at the forefront of design for some time,” said Sandi Teague, vice president of sales and merchandising for Sam Moore. “As we continue to navigate the pandemic and families spend more time at home — like movie nights in the family room instead of going to the movie theater — expanded sectional, sofa and accent chairs have become even more important to consumers.”
Originally launched in April 2019, the Simply Me Loft Living collection has become one of the company’s top-selling programs. The upcoming debuts mark the third major expansion of the program, each time adding new pieces that particularly resonate with a younger demographic.
New customization options include Dekker, a transitional arm style that will be available across all items in the program. In addition, the company is adding a conversation sofa, a swivel-glider recliner and a bumper ottoman, which further expands the program’s sectional configurations, allowing more flexibility for open floor plans and family rooms.
The conversation sofa is a hybrid sofa and sectional, two product categories that have recently performed well for Sam Moore. The new swivel-glider recliner in the lineup takes its place alongside a high-leg version, further expanding the program’s ability to provide a variety of functionality and motion upholstery options that coordinate with stationary sofas and sectionals.
“Both the conversation sofa and the swivel-glider recliner work well in open spaces,” Teague said. “They can actually ‘float’ in a room because they don’t have to be up against a wall, and their curved shape helps to create a more intimate room setting for conversations. Both categories have been selling well for us and resonate with the way consumers are living today, so these are a natural extension of our program.”
The Dekker arm style brings the total number of arms in the collection to five. The bumper ottoman, a more contemporary styled piece, adds to the consumer’s ability to create more upholstery configurations that align with a variety of room sizes and layouts.
All items in Sam Moore’s product line are available in a choice of more than 500 leather and fabric options. Some pieces allow consumers to pick the upholstery stitching pattern and/or the nail head trim. Sam Moore’s High Point showroom is in the International Home Furnishings Center’s Commerce section on floor 10, suite C1058. The Spring High Point Market is scheduled for June 5-9.