Daily News
From Home Furnishing Business
Hooker Furniture Opens 2nd Show Space for June Market
May 11,
2021 by Laurie Northington in Business Strategy, High Point, Industry, Market 
In an effort to broaden its audience of High Point Market attendees, Hooker Furniture has announced it will open a second show space in High Point for the upcoming Spring Market, a specially curated spot in InterHall.
The new space is expected to draw interior designers and boutique retail buyers who may not regularly visit Hooker’s 90,000-square-foot showroom, which is located in room C-1058 in the International Home Furnishings Center (IHFC).
Located at IH301on the first floor of the IHFC, the pop-up marks the first time the company has exhibited its product line outside of its flagship showroom. It will display an assortment of high-style accent and custom upholstery pieces targeted at the interior design community. It will also highlight the company’s line of on-trend case goods, modern leather seating and custom fabric upholstery.
“Our product line has begun to include a contemporary – even modern – aesthetic over recent years and to that end, this pop-up provides us another vehicle to reach an even larger audience and encourage them to visit our flagship showroom to learn more about our company and our comprehensive product lines,” said Alexandra O’Hare, vice president of marketing and interior design for Hooker Furnishings. “Ultimately, we want designers to know that they are welcome at Hooker. As a leading furniture resource, our broad assortment, combined with our domestic warehouse program and the customization opportunities available through our domestically produced upholstery brands, position us as a one-stop shop.”
Products showcased in the InterHall space will include Hooker case goods, Hooker upholstery, the Mélange collection, and MARQ, a line of upscale, customizable modern upholstery, upholstered beds, mattresses and adjustable bed bases. Domestic upholstery resources Sam Moore and Bradington-Young will also be represented.
“The Mélange collection – an eclectic assortment of one-of-a-kind artistic accent pieces –celebrated its 10th anniversary last year,” said Johne Albanese, chief marketing officer for Hooker Furnishings. “This new InterHall space will provide the perfect venue for displaying this collection and recognizing our incredible success with it during its impressive tenure.”
This year’s Spring High Point Market is scheduled for June 5-9. The company will be hosting a “Frose at Four” cocktail social in the pop-up showroom located at IH301on the first floor of the IHFC on Friday, Saturday, Sunday and Monday evenings during Market from 4p.m. – 6 p.m. The events are open to all interior designers and retailers with a valid Market pass.