Nectar Unveils 2 New Premium Models, Offers Google Nest Hub with Purchase

May 5, 2021  by Laurie Northington in Business Strategy, Industry   

To celebrate the launch, Nectar is teaming up with Google to offer customers the ultimate sleep experience. As part of the exclusive partnership, Nectar will offer the new Google Nest Hub second-generation with every purchase of one of the new mattress models.

Nectar's new Premier and Premier Copper mattresses provide support and comfort with five layers of high-quality material, featuring an innovative cooling cover and the Nectar Smart Layer. Customers will get a full sleep experience powered by a best-in-class mattress plus a new Google Nest Hub with Sleep Sensing for, personal bedside assistance and sleep tracking.

"Nectar's mission is to give people the sleep quality they deserve. We're proud to have been able to become Google's Exclusive Sleep Partner and give our customers a bundle that unlocks great sleep," said Gil Efrati, CMO of Resident, Nectar's parent company. "The superior technology of our mattresses coupled with Google's innovative sleep-sensing technology will give our customers everything they need to elevate their sleep."

Since its launch in 2016, Nectar has become the fastest-selling brand in the mattress category with over one million mattresses sold. The performance marketing driven company's continued growth is a testament to its customer-first approach. Following a banner year, Nectar's parent company, Resident, secured $130 million in Series B funding. These funds provide the opportunity to invest in new product development, performance marketing optimization and strategic brand partnerships.

"Our recent funding enabled us to expand our most popular Nectar offering with the addition of two premium mattresses that our consumers have been asking for," said Eric Hutchinson, co-founder and Co-CEO of Resident. "As Nectar continues to grow, we will continue to put our consumers at the heart of everything we do, leveraging data and analytics to anticipate their needs and provide them with the best products at the greatest value that we hope they love to come home to."

The Nectar Premier and Nectar Premier Copper Memory Foam mattresses, along with Google's new Nest Hub with Sleep Sensing are now available on nectarsleep.com and at over 2,500 major retailers nationwide starting at $899 and $1,299, respectively. Nectar will offer the new Google Nest Hub second-generation with every purchase of a Premiere or Premiere Copper Mattress.