Daily News
From Home Furnishing Business
Banker & Brisebois Offers Promotional Gift Items for Furniture First Members
May 5,
2021 by Laurie Northington in Business Strategy, Industry 
Banker and Brisebois (B&B), a furniture retail marketing and communications firm, has announced its second marketing service – promotional gift items – for Furniture First, a national home furnishings and mattress buying group for independent full-line retailers.
Available now, Furniture First members have access to one of the largest selections of promotional gift items for the furniture industry. On the product front, B&B’s gift categories include gift-with- purchase items, giveaway items, and branded promotional items. From a strategic perspective, B&B’s gift specialists are available to match gift items with specific store promotions.
In addition to gifts, B&B also offers members its Marketing Marketplace program, an on-line subscription service with downloadable, customizable, affordable marketing campaigns for furniture retailers. Over 100 fully designed omnichannel campaigns are available for use with new campaigns added every month.
“As shoppers make their way back into stores, it’s important our members leverage the resources at hand to re-energize their strategies, and Banker & Brisebois is working strategically to help our members find their footing again within this new buying landscape,” said Lark Shirley-Stevens, executive director of Marketing & Membership, Furniture First. “Digital marketing has essentially kept the world afloat over the last year, and it’s critical that our members consider in-person opportunities as we all start to step back into the world. B&B is helping make that transition more strategic and streamlined.”
“Adding gift-with-purchase programs into the marketing mix is a smart way to encourage your loyal customers, and new prospects to give you a visit. With such an increase in on-line furniture purchases, it’s good to remind our customers how wonderful it is to actually sit in a chair before you purchase it,” said Marianne Fey, president and CEO of Banker & Brisebois. “Being a small business owner in this current environment isn’t easy. We’re here to work with our clients to create smart marketing programs that help them improve their sales and bottom line. Our team does all the heavy lifting so that they can focus on running their whole business.”