Bedgear Promotes Ross Stuart to President Asia-Pacific

May 4, 2021  by Laurie Northington in Business Strategy, Industry   

Bringing over 25 years of industry experience, Stuart previously served as the vice president of International Sales for Asia-Pacific. In his new role, Stuart will lead all aspects of the region's business, including branding, marketing, logistics, and operations. This strategic move is part of Bedgear's expansion across key markets, such as Australia, China, Thailand, Korea and Singapore.

Upon joining forces with the company in 2017, Stuart established an Asia-Pacific Bedgear corporate office in Sydney, Australia. Since establishing a first presence in the region, Stuart has secured partnerships across key countries. After launching numerous stand-alone stores and 'experience centers,' hundreds of retail distributors are now offering bedding products to Asia-Pacific consumers. Each Bedgear store embraces the brand's approach to personalization and an interactive in-store shopping experience. 

"I am proud of the journey Ross and I have experienced in establishing the Bedgear brand in the Asia-Pacific region that has resulted in rapid success," said Eugene Alletto, founder and CEO, Bedgear. "We are now ready to support Ross in running this region independent of our United States operations, allowing him to quickly concentrate resources that are country specific to this vibrant market. With remarkable recent achievements in Thailand and Korea, we will strengthen our business in Australia, a market whose people are close to my heart as the area is on a course to mirror our path to success within the U.S."

Bedgear is also creating a strong digital presence in Asia-Pacific. Stuart oversaw the launch of Bedgear's upgraded bedgear.com/au website that fully encompasses the brand. With the easy-to-navigate PillowID quiz, online shoppers can quickly find their fit for a personalized Performance pillow based on their body shape, temperature preference and sleep position. The website offers an assortment of the brand's breathable mattresses, pillows, sheets, mattress protectors and other bedding essentials. 

"Each country in the Asia-Pacific region is unique, and all aspects of the Bedgear brand from education to an online presence must be fine-tuned to match the culture of a specific region," said Stuart. "Having an entrepreneur mindset, I firmly believe in 'what got us here will not necessarily take us to the next level.' In other words, pivoting from trailblazing mode to development mode requires a strategic re-set. Bedgear will continue to innovate by providing unmatched breathable bedding products."